Strategic Planning

Strategic planning is the art of creating specific business strategies, implementing them, and evaluating the results of executing the plan, in regard to a company’s overall long-term goals or desires. It is a concept that focuses on integrating various departments (such as accounting and finance, marketing, and human resources) within a company to accomplish its strategic goals. The term strategic planning is essentially synonymous with strategic management.

At Ajna Consultants, we help you in all stages of a successful strategy formulation to its implementation and benefit assessment.

Strategy Formulation - We first assess your company's current situation by performing an internal and external assessment to understand key drivers, opportunities and threats.

Strategy Implementation - Allocate resources and strategy execution.

Strategy Evaluation - Reviewing the internal and external factors affecting the implementation of the strategy, measuring performance, and taking corrective steps to make the strategy more effective.